Advertising: Self Promotion

Advertising: Self Promotion

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.

In today’s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn’t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.

Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.

The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.

Reviewing competitor’s work on a regular basis would prove fruitful.  This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.

Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company’s products.  A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.

Low Budget Advertising

After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a larger audience within a short time using less money. 

There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers. 

Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.

The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages.  

Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc. 

Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.

Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices

The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.   

Advertising on Internet

Advertising on Internet

Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system. 

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements can be classified into various categories.

Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page.

The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.  CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education.

Advertising on Television

Advertisements of products, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular television channel. Price depends on the popularity of the channel, time the commercial is being aired, number of viewers and length of the commercial. Placing a commercial on local channels is more affordable than on national channel where the cost is almost double.

When thinking of placing a commercial on television it is advised that you first understand what audience needs to be reached. Different audiences have different taste, which can be determined by their choice of television show like celebrity talk, cartoons, sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the most expensive slot. Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial. More affordable is the 12-4 pm soap time. Always check out with the sales representative for the prices. When advertising on national level, check out an ad agency that usually works on commission basis. It’s highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount. 

Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty seconds slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases. So the commercials should not be so short that the actual message couldn’t be delivered correctly to the audience. Usually a reminder commercial can be of a shorter duration. 

Look out for the people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount sometimes even double because they badly need a slot. This usually happens during the holiday season, which comes in the last quarter of the year around New Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year to buy slots for commercial is the first and second quarter of the year. Price is usually negotiable during the first quarter as the sales representatives give discounts to advertisers who have spend a lot of money advertising during the holiday season and are trying to recover from it.

If planning to pay for advertising commercials for the whole year check out the discounts that are being offered for advertising round the year. Usually a five percent discount is offered when signing for a six-month time period and ten percent when signing for a twelve-month time period. But do keep in mind to check out exactly when the commercials are being aired because these discounts are usually offered to distract people from this point and the commercials are aired during odd hours and also not during the holiday season.

The very first commercial to go on air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And ever since then there have been no stopping and now commercials sell anything that one can ever imagine.

Advertising in Yellow Pages

Advertising in Yellow Pages

Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not getting the response from callers like they used to get before. On the contrary, the prices of placing ads in directories are on a rise, which speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider’s section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look cannot do wonders any more.

Experts suggest that relying on yellow pages to get customers isn’t enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who don’t usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it.

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So those who are interested to invest in yellow pages advertising can think of going online.  Directories are submitted to search engines, which on typing a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet.

Larger businesses can start their own websites and place links in the online yellow pages. Articles can be framed about the business and can be submitted to Ezines and websites related to the area of business. Some websites also allow posting articles for free. The purpose of the yellow pages is basically to get potential customers but that doesn’t mean that existing customers should be neglected. Steps should be taken to strengthen the relationship with them and to retain their trust by maintaining the standard of the products supplied to them. Once they are completely satisfied, the price-rise won’t bother them and they will talk about the company to people they know, which will fetch new customers.

The objective is to work smartly and select the right method of advertising. If a business isn’t using any other method for advertising apart from using yellow pages, it can cause problems and the products may not sell. Analyze how much money is spent on placing ads in directories and estimate whether the amount of customers the business gets is desirable. Whenever a call is received from a potential customer, ask them how they got to know about the enterprise. This will help to analyze which advertising method is ideal for the business. It is never late to correct the mistake and go for the right method.

Advertising for Free

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday. 

Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in. 

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement.  Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address. 

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers. 

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.  

Computer Security In Today's Society, Protecting Your Computer Is A Requirement

Computer Security
In Today's Society, Protecting Your Computer Is A Requirement

Advances in computer technology is a double-edged sword. On one hand, it affords us quick and easy access to numerous conveniences such as bank statements, favorite shopping centers, school and health records, and more. On the other hand, it can also grant the same access to those who aren't supposed to get it. Although it's a rare occurrence, hacking has become the biggest criminal nuisance in computer history.

Make no bones about it. There's nothing innocent or cute about the hacker. Today's hackers aren't the pimply-faced teen rebels that you might be thinking of. Instead, this generation of hackers are grown individuals who are more than likely earning a living by stealing the identities of innocent, law abiding individuals and then selling those identities to others who want to slip by the system. And the only protection against these seedy people is prevention.

Computer security couldn't be more important than it is today and that's why we've taken the time to introduce it to you.  You can reduce the probability of experiencing identity theft by making your computer as hacker-proof as possible. All that's needed is a little software and a lot of common sense.

1. Install an anti-virus/anti-spyware program. Anti-virus/anti-spyware software will stop malicious code from downloading and installing onto your computer while you peruse the Internet. Known as viruses, worms, or spyware, this malicious code can destroy important files and render your computer good for only one thing: sending sensitive data back to the server of an identity thief.

2. Don't store sensitive data on your computer in the first place. Should your computer get infected with a virus, worm, or piece of spyware, you can thwart the individuals responsible by not storing your personal information on your PC so that when and if your computer does send back data - it won't be anything valuable. Hackers look for things like full names, social security numbers, phone numbers, home addresses, work-related information, and credit card numbers. If these things aren't saved onto a computer, there's nothing critical to worry about other than restoring your computer to a non-virus condition.

3. Don't open files without scanning them with an anti-virus/anti-spyware program. In the past, the warning was to avoid opening files from people that you don't know. Today it's really not safe to open files from anyone (without scanning the files) because that's how viruses get spread - through files - even by mistake. So even though your co-worker may have emailed a funny video, it's no more safe to open than a video downloaded from a complete stranger. Be safe and scan each and every file you download from the Internet or receive through email regardless of where it came from.

4. Create a barrier between your computer and prying eyes. Anti-virus/anti-spyware programs are only effective after the effect. But you can prevent identity theft from occurring by installing a firewall. A firewall is software that checks all data entering and exiting a computer and it then blocks that which doesn't meet specified security criteria (user-defined rules).1

5. Don't click on website links in spam messages. In an effort to obtain personal information, some spammers will send email that asks you to click on a link. The email messages are often disguised as important messages from well-known online establishments, and they often try to scare their readers into clicking links with threats of closing an account of some sort. Sometimes the links are harmless and attempt to con the reader into volunteering personal information (credit card number), but other times the links attempt to download harmful software onto a computer.

Your best protection against computer crimes is your own knowledge. Hopefully the suggestions above will prompt you into taking appropriate action and into protecting your computer with the suggested tools. In doing so, you'll not only protect yourself, you'll prevent the spread of these malicious activities and protect others at the same time.

Customizing Your Computer with Preferences

Making Your Computer Work with You - Not Against You

Although you did not design or build your computer, you can turn it into a device that responds to your way of using it as if you were its original engineer or programmer. This is because the computer is a mere platform - a blank canvas, if you will - waiting for you to direct its operation or paint the picture of the perfect machine. All this is possible from making just a few changes in your computer's current configuration. 

Your computer's main configurations are housed in Windows Control Panel. Within this small section of Windows, you can make some major changes from the way that your computer looks to the way that your computer responds to the people who use it. But your specifications don't just apply to Windows, they also apply to the many software programs that are installed onto the computer (not to mention that many software programs can be further customized through their own configurations). We aren't going to cover them all, but we will introduce some of the most popular so that you can get a feel of the control over your system that these configurations give you.

Users. Before we get into the individual settings, it's important that you understand that each set of configurations you make is specific to the users that sit down in front of a computer. Changes made to a system by one person will differ from the changes made by another. Enabled by a username and password, individual desktop settings (icons, background picture, and other settings) are available after logging onto Windows.

Display Properties. Through Display Properties, a user can change the background of the Windows Desktop, add a screensaver, change the overall color scheme and fonts of Windows, and adjust a computer's color depth and/or resolution (screen area). Not just a bunch of preference settings, display properties help individuals who have to deal with visual problems.

Accessibility Options. Speaking of visual problems, another setting that's useful is accessibility options. This setting allows people with disabilities to use a computer that accommodates vision and hearing problems.

Keyboard and Mouse Options. The keyboard and mouse controls give users the option of speeding up or slowing down the movements of both of these peripherals. For those entering the United States from a foreign country, users will appreciate how Windows grants use of keyboard layouts native to their original language. Other uses will appreciate the different selection of cursors and the ability to add additional ones.

Passwords. Since the computer in use may be shared with others, Passwords gives the almighty administrator the means to determine whether all users will share the same preferences and desktop settings or if users can customize preferences and desktop settings.  

Regional Settings. Things get really personal in Regional Settings - as this configuration makes changes according to a user's location and language. Options available can accommodate a person's preference for the display of numbers, currency, time, and date format. 

Sounds Properties. Multimedia fans can create a rich PC environment filled with sound through this setting. Sounds can be assigned to numerous events and they don't even need to be the default sounds installed by Windows. Users can download sounds from the Internet or create their own sounds with a microphone.

Dialing Properties. Even the way a user connects to the Internet can be customized. Through Dialing Properties, users can determine how a phone and modem dials into an Internet service provider.

From just these basic configuration options, you can create your own experience with a computer each time you sit down in front of one. Customizing your PC is what makes using a computer truly unique and enjoyable, so have fun and build a situation at home or a work in which you'll love to work with everyday. Should you feel a little nervous about it at first, remember that your computer's original configuration can be saved to a back up file should you ever want to restore it to the same state that it was in when you first bought it.

Computer Help Where and How to Get It

Computer Help
Where and How to Get It

Well there's no denying it - No matter how new or how well maintained our computers are, we all encounter computer problems sooner or later. The good news is that we don't have to face them alone. There are a ton of resources available to walk us through computer issues but it may take a little knowledge in knowing how to access them. This article will show you how.

1. Remember help files. It's funny, but people seem to forget that every computer and every program installed on a computer comes with its own help file. Even the operating system of a computer has a help file and it really should be the first place to look for answers. Help files are designed not only to guide the usage of a computer, they're  also designed to solve problems. Inside a help file, look for a section called, "Troubleshooting" (or something similar) when you need to resolve an issue. This section is reserved for solving problems specific to the software or hardware that you're using.

2. Product websites. If you're having a problem with a piece of software or with a hardware part, try the website of that software's or hardware's manufacturer. Most (if not all) manufacturer's reserve a portion of cyberspace and dedicate it to support the products that they build. Microsoft's help desk is good example.

3. Fan sites. Fan sites probably isn't a good name for this resource, but you can find websites that are dedicated toward supporting the users of a particular software program or piece of hardware. We've called them "fan sites" because the maintainers of these sites have no affiliation with the manufacturers that they support! Call them what you will, but their free help is immeasurable and without it, we wouldn't have some of the wonderful workarounds and unique problem solving techniques that we have today.

4. Usenet newsgroups. Another underused resource on the Internet, Usenet newsgroups have hundreds of discussion groups dedicated to some of the most popular computer systems, operating systems, hardware manufacturers, and individual software programs. Sometimes, the representatives of these companies participate, but most of the time, the support in this group is user to user, which is just as valid because you're
working with a team of experienced people.

5. Support Lines. Another source for help that we shouldn't forget are the support systems of various manufacturers. You can reach these systems by calling the phone number associated with the product that you're having trouble with. Calls may be free (1-800 or 1-877 number), or they may cost a small fee (1-900).

6. PC support groups or user groups are another option for help. These are groups that meet in libraries, computer stores, or other local areas and they discuss all sorts of issues related with a particular product. Even if you aren't experiencing a computer or software problem, user groups are fun to participate in and they can help you network into other interests such as job or teaching opportunities.

7. Surprisingly, you may even get a helping hand from the salespersons at your local computer store. We don't recommend that you make this your first pit stop when you experience a problem, but we don't recommend that you rule this option out altogether either. Computer salespersons are hired for a reason - and that's their knowledge. Often, these kind folks can help you resolve an issue over the phone and prevent you form having to buy a costly solution.

As you can see, help is easy to find - You've just got to know where to look for it. Most of the contacts within these resources are extremely friendly and willing to take the time to walk you through a problem at little to no cost. From online discussion groups to the files on your own computer, help is often just a click away.

A Few Common Computer Errors

(And What They Mean)

Computer errors can pop up when least expected, they can cause the entire system to suddenly shut down, and they can inadvertently corrupt data to the point where it can't be deciphered. Although they can't always be avoided, it's important to remember that computer errors can be corrected. The key is to understand what computer errors are, understand what they mean when they show up, and understand how to minimize their occurrence in the first place.

Basically, computer errors are the result of a number of things that may or may not have anything to do with the way the computer is used. They "operate" whenever there's a conflict among commands. Remember that computers essentially run off of a series of commands and it's usually a smooth process. But when one command conflicts with another command - or when one command asks for a process or information that isn't available, the computer returns results that aren't useable. That's an error.

A prime example of this kind of error is when users attempt to use software that isn't applicable for their system. Almost all software accompanies a list of system requirements which dictates what a computer needs to have in order for the software to work properly. To minimize errors of this sort, always verify that your computer has the required components. A project management program that you're interested in may require a specific operating system, like Windows XP for example. And although this program may install just fine on a Windows 98 machine, it will generate a multitude of errors once its started. 

Insufficient memory will cause errors as well. That's why software programs include minimum memory requirements. A program that needs 14MB of memory will generate errors on a computer that only has 4MB of memory if it runs at all. The same goes for disk space, monitor color depth and resolution. In these situations, problems occur the moment that a piece of software attempts to access the things (hardware, memory, space, resolution, etc.) that it cannot find.

Because some programs share common files, errors can also occur when these shared files are not up to date. For instance, let's say that Program A is already installed on a computer and it's working just fine. Then let's say that the user of that computer downloads and installs Program B. Program B uses a file that Program A installed much earlier, but when Program B is run, errors popup. Those errors are the result of Program B attempting to use an outdated (shared) file that was installed by Program A. In order to fix that problem, the user would have to download an updated version of the shared file (which to say the least - is not an easy thing to find or do).

Sometimes, errors occur because a system doesn't have the required drivers or the drivers that are on the system are the incorrect version. Both errors in these cases can be resolved by updating the computer on a regular basis. Microsoft provides a section on its website that can automatically update a computer online and it does this at no cost in an effort to reduce errors like this. Always try to keep your computer updated so that should a program share a file, it will share a file that has been updated on hundreds of thousands of computers, like yours.

This article doesn't even begin to cover the entire gamut of computer errors - but additional information regarding how to get help with a computer issue (including computer errors) can be found in our article titled, "Computer Help" no matter what the problem is.

Buying a Computer What To Do And Why

Buying a Computer
What To Do And Why

It isn't fair, but buying a computer is just plain easier for some than it is for others. Those who've purchased and used a computer in the past already have an idea of what they need in a new computer. But those who are new to the computer world could get lost in the myriad of choices available.

The short answer to "What should I buy?" is "The best." Of course that answer is extremely subjective because "the best" to one person is certainly different to another. Our definition of "the best" is the fastest and the biggest, but even that leaves the computer newbie confused. Here's a quick rundown of what the computer novice should do and why.

1. Buy a computer that includes basic peripherals. Every computer can be broken down into four major components: CPU unit, monitor, keyboard, and mouse. For the novice, it's best to buy a computer that has all of these components included so that when it's taken home, assembling the computer is a simple matter of plugging things in where they belong. Save the individual purchases of these components for those who have more experience.

2. Decide what you'll use the computer for. If you want to use your computer for cruising the web, sending email, or performing simple word-processing or spreadsheet tasks, a computer with the basic components that we just described should suffice. If you want to use a computer to help with a career in multimedia however, you're going to need to accessorize your system with a scanner, printer, digital camera, tablet, or digicam for example. If you want a computer to help with a career in music, you will need a quality microphone and set of speakers.

3. Create a budget and stick to it. How much can you afford to spend on a new computer? Although the prices of computers are decreasing, they can still create a hefty expense especially if you need additional peripherals described above. In addition, you'll need to figure in costs for maintenance, servicing, and insuring.

4. Start comparison shopping and look for the "fastest and biggest." By "fastest and biggest," we mean the computer with the fastest processor, the fastest modem, the biggest memory, and the biggest hard drive capacity. Even if you think that you'll never need the amount of speed or space available on the market today, it's important to have in the event that you truly do need that much in the future. Having such a large reserve will cut down on costs when the time comes to upgrade for more than what you may settle for in a computer that offers less.

5. Stick with the better-known brands. Venturing off the beaten path with lessor-known brands is again, an adventure for those who have more experience with computers. Although those better-known brands may be a tad bit more expensive, the computer novice will appreciate the comfort in purchasing a computer from a business that has a long record of building quality products, and that has the funds available for fulfilling returns, trades, servicing, and warranties.

6. Select a store. Having an idea of what you want in a computer and what kind of computer that you want, your only task left is to select the place in which you want to buy it. There are a number of places available including computer store outlets, online stores, auction sites, used computer stores, or your friendly neighborhood yard sale. For the computer novice, we recommend buying a computer from a physical store. In  a physical store, you have the opportunity to see the computer of interest in person and ask questions. New computer buyers also have access to store warranties, returns, trades, and services.

These suggestions should give the computer newbie a great start in selecting a quality computer for the first time and they apply to either Windows computers or Apple Macintosh computers. After making these decisions and finally selecting one that fits your needs, you can then venture into the fascinating world of software - a world that is just as grand as the world of hardware!

Cheap and Fast Software

An Introduction to Shareware

Visit any computer store today and you'll find what seems like miles and miles of software on sale. Certainly enticing buys, there are a few problems with buying software off the shelves. On the shelf, software - otherwise known as "commercial software" - can be expensive, and incompatible, and outdated when compared to what's available online. Fortunately, there's an alternative to commercial software and although it isn't new, it's one of the most under-exploited opportunities in the computer industry. 

We're talking about shareware - software that you can try before buying. 

Shareware has a long history and was rather popular in the days where BBS (bulletin board systems) reigned the online industry. It hasn't gone anywhere, but its competition with commercial software is fierce - so fierce that it tends to fall on the back burner among new computer users. This is unfortunate because shareware has so many advantages over commercial software.

One of those advantages is its cost. On the whole, shareware is generally cheaper than commercial software. But don't misinterpret the cost. With shareware, cheap does not equal low-quality and there are plenty of examples that prove shareware often outperforms the quality of commercial software time and time again. How much savings are we talking about? You could purchase a quality word processor, spreadsheet, database program, or system utility anywhere from a mere $15 to under a hundred. This is almost unheard of in stores like Best Buy, Circuit City, or Egghead, yet the shareware programs offered within this price range rival even Microsoft's Office suite.

Another advantage that shareware has over commercial software is its compatibility. We're not saying that shareware is compatible with all operating systems. What we're saying is that since we can try shareware before paying for it, we can determine if the software is completely compatible with our systems first. In other words, we can discover whether the software performs the way we want them to and should anyone try to do the same with commercial software, they'll be in for a big disappointment.

Commercial software policy doesn't even allow for returns, let alone "borrowing" them to try them.

 

The last advantage that shareware has over commercial software (but certainly not the least) is its applicability. Plain and simple, shareware is the best bet when you want to keep on top of the latest release of a particular program. Sure, computer stores do their best to keep their inventory up to date, but when you can download version 5.6042 of a shareware program as opposed to buying a commercial 3.0 version from the local computer shop, there's just no comparison.

Which brings up our next point. Just where does one get shareware? Shareware is all over the Internet and it's really hard not to bump into it. The most popular places to find shareware is within thousands of download libraries, however the companies (and even independent programmers behind shareware) are increasingly offering shareware from their own websites. A simple Google or Yahoo search for a particular type of program will yield all sorts of results that point you toward items that you can try before you buy.

Be aware however, that because shareware is not commercial software, you may not experience a full program the way you would if you bought the software out of a box. Shareware may or may not be limited - meaning that some functions may not be available to you until the program is paid for. These limitations are often small and don't interfere with the way its full version operations. They're really just implemented as a way to prompt payment. Remember that shareware is not freeware. You shouldn't try to use shareware as commercial software without paying for it.

About the only thing that's similar between shareware and commercial software is the way in which they may be bought. With a credit card, you can be the new owner of your own software within minutes. 

Basic GUI Terminology Knowing What You're Working With Helps Technicians

Basic GUI Terminology
Knowing What You're Working With Helps Technicians

Getting help with your computer software can be easier when you know the correct terms to use. One of the biggest problems that new computer users have with technical support is not knowing how to correctly describe the problem that they're having. And it isn't fair to expect a tech support person to automatically know what a "thing-a-ma-jingy," or "whatcha-ma-call-it" is.

The following describes the correct names for common components of software so that when you experience a problem, you can effectively describe an issue that you're having and a technician can readily resolve it.

User interface - this is the visual design of a program. It may contain squares, boxes, words, icons, and buttons. If you're experiencing insufficient memory for example, you might see black rectangles across the user interface of your software programs.

Title bar - this is the top-most part of a program that displays its own name or it may describe the contents displayed in another part of the interface. If a program is incorrectly coded, you may see a wrong description in this part of its interface.

Menu bar - this part of a program displays menu items and menu options. Some of the most common parts of a menu bar grants access to File commands, Open commands, Save commands, and Print commands. An example of an error in this part of an interface would be if an option was missing or grayed out (lighter in color).

Tool bar - this part of a program displays small icons across the top which represent tools. Clicking an icon will open a tool or process a command that might also exist on a program's menu bar. Problems in this part of an interface are uncommon, however if you find yourself repeatedly clicking an icon with no results, you can correctly describe the problem by referring to the toolbar.

Minimize, Restore, and Exit buttons - these three buttons are usually located on the right-most upper part of a program's interface and each allow you to minimize a program's screen, restore it to its original size, or shut down the program completely.

Scroll bar - this convenient tool allows users to move data up and down the computer screen.

Status bar - this part of a program is located at the bottom-most part of its interface, and it usually displays small messages that indicate the progress of a command or task. If programmed incorrectly, an application might display the wrong information in this area.

Context menu - like the menu bar, a context menu displays when a user right-clicks on something. It displays commands just like what you see on a File menu or a Help menu.

Input box - input boxes are usually small rectangles that allow you to type data into a simple interfaces like a webpage or browser window. If you find that you can't type information into one of these, you can effectively resolve the issue with a technician by calling it an input box, rather than a "white rectangle," or "place to put in text."

Button - buttons perform a command after a user clicks them with a mouse. Problems occur when the text of a button is grayed out or if it doesn't appear to sink into the screen when clicked.

Check box - a check box is a small box that allows a user to indicate several choices among many. When clicked, a small "x" displays inside a box. Similar to the check box, a radio button allows a user to indicate a single choice among many. Problems with radio buttons and check boxes occur when a user makes one choice, but the interface reacts as if the user made many choices (or none at all). When describing a problem to a technician, be sure to indicate whether the problem occurs with a check box or a radio box. Computer novices mistakenly interchange the names of both of these controls.

Accessorizing Computers

What Comes Out of the Box is a Really Just a Starter Kit

Yesterday, we spent about three hours trying to convince a client of ours that brand new computers just don't come equipped with the all things that most computers need in a PC. We tried to convince him that a fully functional computer is one that is personalized with specially selected hardware and software accessories - and that the computer purchased at the store doesn't come with these things. Unfortunately, all of our convincing was to our avail. Our client insisted that he should never need more than what came with his boxed product and that we were just trying "bilk" more money out of him.

As computer consultants, it's our job and mission to make sure our clients are 100% satisfied when they walk out our offices. But our job is unnecessarily made harder when people don't take the time to learn about computer accessories and familiarize themselves with the limitations of store-bought computers. Hopefully by the time you finish reading this article, you'll understand the lesson that we were trying to teach our client: "What comes out of the box is really just a starter kit."

The typical computer package comes with a CPU unit, keyboard, mouse, and speaker set. That may be just fine for some, but most people require more than that especially in today's "connected" society. Today's users require full multimedia capabilities, a wide range of graphics tools, and accommodations for the various portables we now enjoy. These extras aren't included with "what comes out of the box," and the only way to get them is to accessorize.

To illustrate the importance of accessorizing, we like to use the "plain dough" analogy. Let's say that a brand new computer is a batch of plain dough - waiting to be flavored and baked into something useful. If we want to use this dough to make a delicious batch of chocolate chip cookies, we would need to "accessorize" this dough with chocolate chips and a little brown sugar. If we want to use this dough into in a warm loaf of sesame seed bread on the other hand, we'd need to "accessorize" the dough with yeast and sesame seeds.

Like "plain dough," the brand new computer isn't very useful by itself. It needs accessorizing.

Depending on what's needed, accessorizing doesn't need to be expensive.  In fact, you can get away with paying a minimal amount for extra software and hardware if these accessories are for children. It's when these accessories are work requirements or when they're needed to produce works of quality for any other reason that they can become rather expensive. And this expense applies to microphones, digital cameras, PDAs, scanners, video cams, and more.

Regardless of cost, it's important to understand that accessories can become "necessities," and that the best time to get them is the moment you buy a new computer. Waiting too long to accessorize can cause more problems than necessary because while you wait, manufacturers continuously develop new technologies - technologies that your computer won't be able to accommodate in the future. Once you're ready to accessorize, the new products on the market are too advanced for your computer and they just won't work. This is a typical problem experienced by those who want to use hardware designed for Windows Vista on a Windows XP or Windows 2000 machine.